GW Design Studio Campaign
Gardner-White decided to create a new sub-brand to help move into a new space in the market: GW Design Studio, a boutique custom interior design studio focused on higher-ticket items. The campaign slowly revealed information about the brand across multiple channels as we neared the launch date to build interest and anticipation.
Moving into the arena of higher-end goods is the impetus behind the GW Design Studio brand. The landing page is about priming customers for the in-store concierge experience they can expect. Adding the ability to schedule directly from the landing page helps build that expectation. Leading up to launch, the splash page used a countdown and over time the background of the page transformed from almost solid blue to a clear photo of the room. Between interested parties entering their email on the countdown page and social showcasing editorial imagery of the new brands, there was already a list of relevant leads at our fingertips at the time of the official launch.