VIP Beer Tasting Event
Partnering with the charity Lighthouse of Michigan, we held a beer tasting event of Michigan brews. The event also offered a special discount an exclusive free gift of a beer glass set. Customers were invited using a combination of direct mail, email, and social.
As a known craft beer-lover, I not only helmed the creative for this event but also coordinating the partnership with Lighthouse and the beer distributor. I leaned into the autumnal beer-fest (theme with the color palette, and had fun building a campaign that stretched across physical and digital media.