Gardner-White Ann Arbor Grand Opening
Developed the creative for the sale for use in-store, OOH, and digital campaigns for the launch of the eleventh Gardner-White location in Ann Arbor. The use of the mobile billboard not only announced the opening, but the route led people to the new location if they were so inclined to follow the truck.
The Ann Arbor location had a few extra challenges with the Grand Opening being it was in the time of COVID-19 quarantine. We had a low-key opening to follow social distancing protocols, but this sale was also the herald of all the locations being open once again after the state started slowing opening back up. I used a few traditional symbols of grand openings for the look, including red ribbons and confetti, as a nod to what a normal opening would entail.