Email Campaigns
Standing head and shoulders above everything else is my favorite form of digital marketing: email. It runs the gamut from broad appeal to one-to-one marketing. It is versatile and is very easy to test with, and test I do. Content, subject, time, I’m always finding new ways to optimize my email marketing campaigns.
Established in Detroit in 1912, Gardner-White is one of the largest furniture retailers in the midwest. They were one of the first in the marketplace to pivot into ecommerce, which has put them ahead of the curve of many industry trends. I serve as the Omnichannel Director in charge of the website and digital marketing initiatives.