The Greatest Clearance Sale of the Decade
To launch 2020 (which we had SUCH high hopes for at the time), I developed the creative for The Greatest Clearance Sale of the Decade. I created the logo, look, and created the print ad that the digital creative, as well as in-store signage, pulled from.
This campaign came out in January 2020, so it was a little bit before Covid-19 was part of the national consciousness. We had every hope that the new decade was going to be better than the last… not so sure that is going to prove true or not, but the campaign was pretty fun. I was inspired by the notion of the “Greatest Show in Earth” and pulled some circus inspiration and tried to print it to a more elevated place.